ECOM CFO approached me seeking assistance in improving their underperforming workshop landing page. Dissatisfied with the results they were achieving, they sought a fresh approach to attract more signups. They presented me with their vision and provided examples of the desired outcome.

Wireframing and Design

To begin the project, I collaborated with ECOM CFO to create an initial wireframe and mockup using Figma. Taking into account their vision and reference materials, I carefully crafted a design that aligned with their expectations. The emphasis was on creating a visually appealing and engaging landing page to entice potential participants to sign up for their workshop.

Development on WordPress with Elementor

ECOM CFO's website was built on the WordPress platform, utilizing Elementor as the page builder. Leveraging this existing infrastructure, I seamlessly integrated the newly designed landing page into their website. The simplicity of the Elementor platform allowed for efficient and straightforward development, ensuring a smooth transition from the old to the new landing page.

Results and Impact

Following the launch of the redesigned landing page, ECOM CFO observed a significant increase in workshop signups. The enhanced design, combined with a more captivating user experience, successfully accomplished their original goal. The optimized landing page effectively captured the attention of visitors and encouraged them to take action, resulting in improved conversion rates and a higher number of workshop attendees.