Field Notes was designed as

Field Notes was designed as a specialty coffee brand built around stories, places, and meaningful experiences.

Rather than focusing exclusively on coffee, the brand was positioned as a companion for curious people who value culture, creativity, and intentional living.

Deliverables included:

• Brand positioning • Logo and identity system • Packaging concepts • Social media art direction • Editorial content strategy • Typography and color palette • Instagram visual ecosystem

The resulting identity blends documentary aesthetics, travel inspiration, and premium coffee culture into a cohesive brand experience.