Led a comprehensive project to revamp an outdated CRM system for a leading retail company, aiming to enhance customer engagement and sales strategy execution. This initiative involved in-depth analysis of existing customer data processes, identification of system inefficiencies, and collaboration with IT developers to design a state-of-the-art CRM platform. The project resulted in a 40% increase in customer engagement metrics and a 25% uptick in sales conversions within the first six months post-implementation, setting a new benchmark in customer data management and utilization.