[Brand Design] Asal Usul Kopi
Vito Maldini
Art Director
Brand Designer
Creative Design
Adobe Creative Suite
Crafting the right brand identity for an up and coming coffee roaster shop who thrives to tell a story of Indonesian coffee and heritage with a more down-to-earth and daily life approach.
"Get to know Asal Usul Kopi"
Asal Usul Kopi Logo
The logo was crucial in defining what the brand would like to be perceived as. I went ahead and tried to capture the origins through farmers. In Indonesia, they are detrimental to harvesting the finest produce, when we trace back the origins, it all comes to the farmers.
Drip Bag Product
Social Media Feed Launch
Flatlay Photoshoot
The packaging, visuals captures a broader picture of Indonesia, with natural sceneries that also captures the ingredients that is all natural.
![[Animation] Clasmild Brand Video](https://media.contra.com/image/upload/ar_1.333,c_fill,f_avif,h_240,q_auto:good,w_320/oilyc34e64xffcic38vc)
