Vendor Hero | Young Lions 2021 Winner

This is a project for an awards entry called The Cannes Young Lions , Digital Category. Held by Cannes Lions Festival of Creativity, one of the biggest festivals celebrating achievements in creativity, advertising and marketing.

We were tasked to provide a solution at a time where masks was mandatory yet a lot of the Indonesian people don't abide to that. We found out that they found no real benefit to using masks other than "it was what the government told us to do." So we did something different, by using masks as a way for them to earn more in their livelihood.

This project reminded me that there is more to being a Creative, in that we are tasked to solve business problems but also potentially world problems as well.