Case Study: Boosting Email Engagement and Conversions

Simplicity & Productivity Co. needed to nurture their community of Catholic mothers, students, professionals, and leaders with grounded faith content while promoting tools like the Life of Purpose Planner and Journey to Purpose Program.

Over the past year, I took charge of their email marketing and automation, applying data-driven practices to create personalized, faith-anchored sequences.

The engagement soared, and the results were truly inspiring, from subscriber growth to real conversions that aligned with their mission of peace and purpose.

The founder wanted to help individuals realign with what truly matters, anchoring days in prayer, clarifying goals with God, and building peaceful rhythms without the hustle.

I embraced this vision and crafted email campaigns that guided subscribers through reflection, discernment, and action, turning their newsletter into a powerful tool for soul clarity and mission fulfillment.

Audience research and segmentation

Keyword and topic research for faith-based content

Automation setup (welcome series, nurture funnels, and drip campaigns for programs)

A/B testing for subject lines, copy, and calls-to-action

Integration with tools like HubSpot and Zapier for seamless workflows

Content creation and personalization to focus on grounded faith and peaceful rhythms

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I also built their lead magnet and automated sequences tied to their core products, resulting in a 300% organic subscriber increase and 50% more conversions to paid programs like the Life of Purpose Planner.

It was fulfilling to see the community thrive with clarity and grace.

What she said...