Successful PR and marketing campaigns require a tech savvy storyteller with a knack for creativity. I led strategic communications for the Appalachian Cradle to Career Partnership from 2022 to 2024, including:

🔔 Increasing brand awareness through multichannel digital and print marketing

The Appalachian Cradle to Career Partnership (APPC2C) is a cross-sector nonprofit partnership with a mission to increase educational outcomes for students in Appalachian Kentucky.

The APPC2C newsletter is a monthly campaign sharing good news stories, events and developments across the partnership. With my management, the campaign grew to an audience of over 200 subscribers, including clients, volunteers, partners and donors.

The APPC2C Facebook page is the partnership's primary channel for reaching an external audience of clients and volunteers. I scheduled 2-3 posts a week sharing events, updates and blog posts to increase brand awareness and engagement.

I developed the APPC2C website landing page and blog pages, including writing and editing copy, linking and navigation, and layout design. The APPC2C page is designed to inform and educate external audiences while encouraging prospects to learn more about the partnership and how to get involved.

I designed print marketing materials including informational flyers for sharing APPC2C and PRI programs with stakeholders.

I can help you reach your communications and outreach goals by bringing you the skills and tools needed to get results: