Verva is a high-end gymnasium and a haven for physical advancement, strength, and peak performance. With locations in several countries, It's a place where women can embrace their fitness goals, challenge their limits, and sculpt their bodies. I was in charge of developing the branding and identity from scratch, including the logo, typography, visual assets, supporting design elements, marketing materials, and more.

One of the most interesting challenges to navigate during this project was the bilingual aspect. Nearly all of the design work required versatility for both Arabic and English languages. Designing for Left-to-Right and Right-to-Left languages was both interesting and engaging as I worked on the deliverables.

My work areas included:

Branding

Visual Identity

Social Assets

Presentation Templates

Marketing Materials