A glittering city built high upon a desert plateau, Riyadh is Saudi Arabia’s political and business capital. Once a nomadic settlement, the city is now bustling with industry, glamorous hotels, upscale shopping at Kingdom Centre mall and world-class dining.

This capital of Saudi Arabia is also widely regarded as the most significant financial and economic landmark in the country. Riyadh houses the headquarters of a myriad of major banks and businesses as well as the world’s largest financial districts, Faisaliyah Center and the Kingdom Center.

Collaborating with Saudi agency, STF, we were tasked with presenting a fresh brand redesign and visual identity before the Crown Prince.

I was in charge of designing and developing the logo, supporting visual assets, rationale documents, and editing a promotional ‘trailer’ to be presented with the new visual identity proposal.

Main work areas included:

Logo Design

Motion Graphics

Video Editing