Inciclo had already established a textile line, which was revamped in 2021. The brand is well-known for the comfort of its panties, and the challenge was to enhance both the technology and aesthetics of the product.The objective was to impress consumers with the variety and diversity of the 7 models available. The launch involved all communication, including packaging, social media, photo and video shoots, catalogs, and press kits.
Conceptually, we leveraged the fact that Inciclo is a pioneer in Brazil and the lightness of female forms to arrive at the "All Shapes" concept. We celebrated pioneering moments: the first encounter, the first delivery, the first discovery, the first love, the first revelation, the first conquest, etc. The textile line was intended to commemorate stories, rhythms, bodies, and cycles.
This work was carried out at Agencia Futuri, with a team comprising Erika Li (Head of Customer Service), Dani Shoji (Service), Débora Nazareno (Planning), Adriano Panda, Michele Almeida, Luka Farias, Juliana Buselli, and Débora Nazareno (Creation), Adriano Panda (Creative Director), Luka Farias (Art Direction), Michele Almeida (Community Manager), Juliana Buselli (Writing), Kendy (Production), and Eduardo Sanches (Final Art).
