I recently was a counselor for a youth camp and the lesson I learned was that teens hate sunscreen and will risk their lives for tan lines. So I ideated a fun skincare brand for all summer time needs. From dry skin to sunburn relief, here is my concept for a teen-market focused skincare brand called "face-it."

I found the idea of a deconstructed face mask as an icon a bit humorous. Then I asked myself, "how can I make it adorable?" The answer was easy, a little wink and a little smile.

Gen Z and Gen Alpha humor is truly unique. As I was creating graphics for the brand, the tone took a life of its own. The result was highly creative and very emphatic in nature.