Social Media Manager, Brand Designer

Worked with a licensed psychologist and author to develop and manage her Instagram presence. She had strong content in other mediums but no consistent visual identity or social media strategy. The challenge was discovering her authentic brand voice and visual style by analyzing her existing work, then translating that into a cohesive social media brand that would grow her audience.

Brand Identity Development. Created a custom visual system including color palette, typography, and graphic templates that reflected her professional expertise while feeling warm and approachable.

Content Strategy. Analyzed her written work and podcast episodes to identify core themes, messaging patterns, and her natural voice, then adapted that perspective for social media.

Custom Graphics. Designed original graphics for each post that maintained visual consistency while highlighting key insights from her work.

Content Scheduling and Management. Handled the full content calendar, including scheduling, posting, and optimizing post timing for maximum reach.

Built a recognizable brand presence on Instagram with a cohesive visual identity and consistent posting schedule that helped her reach and engage her target audience.