Social Media Manager, Brand Designer

A licensed psychologist and author had strong content in other mediums, books and a podcast, but no consistent visual identity or social media strategy to match. The challenge was to find her authentic brand voice and visual style by studying the work she already had, then translating that into a cohesive Instagram presence that could actually grow her audience.

Brand identity development. I created a custom visual system, including color palette, typography, and graphic templates, that reflected her professional expertise while staying warm and approachable rather than clinical.

Voice and content strategy. I analyzed her written work and podcast episodes to pull out her core themes, messaging patterns, and natural voice, then adapted that perspective specifically for how people read and engage on social.

Custom graphics for every post. I designed original graphics that kept the feed visually consistent while spotlighting key insights from her work, so each post looked like part of one brand instead of a series of one-offs.

Full content management. I ran the entire content calendar: scheduling, posting, and optimizing post timing for reach, so she could stay consistent without having to manage it herself.

A recognizable, cohesive brand presence on Instagram with a clear visual identity and a consistent posting rhythm, built to reach and engage her target audience. The deliverable was not just a nicer-looking feed but a complete system, voice, visuals, and cadence, that took her strong ideas and finally gave them a home that looked as considered as the work behind them.