Visual Identity + Website Design on Framer
Umer Shahid
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Posted Jan 12, 2025
Developed a new visual identity for Karishma Ali Foundation along with a multipage website in Framer.
Project Summary
The Karishma Ali Foundation (KAF) is a pioneering organization dedicated to empowering young girls in Pakistan and beyond, through sports and education.
Going into 2024, they wanted to refresh their website. They wanted to kick this project off with an impact report and the overarching idea was to keep both projects visually cohesive.
Visit live site
Old and the new pictorial mark
Old and the new word mark
Updated logo
Business Card
Print Poster
Letterhead
Hoodies
Old website design made in WordPress
Grid system for the new website
Components and content blocks for the new website
Optimized for mobile
Homepage video
Homepage