Email Newsletter Design for TrueGrit

Great work on the design — it’s bold, textured, and very brand-driven. I’ll write a professional case study you can directly use on your portfolio / website / Behance / LinkedIn, positioned as a Serum business email newsletter while highlighting strategy + design thinking.

I’ll also subtly reference design elements I can clearly see (gritty texture, strong CTA, hierarchy, contrast) so it feels real and credible.

Client: TrueGrit Industry: Men’s Grooming / Serum Business Project Type: Email Newsletter Design Goal: Increase subscriber engagement and drive free product downloads while reinforcing a bold, gritty brand identity.

TrueGrit is a high-energy grooming brand with a raw, unapologetic personality. The objective of this email newsletter was to deliver value to subscribers, strengthen brand loyalty, and encourage action through a visually striking and conversion-focused email design.

Create a high-impact email newsletter aligned with TrueGrit’s rugged brand voice

Promote a free subscriber-exclusive offer

Improve click-through rate (CTR) with a clear and compelling CTA

Maintain readability while using heavy textures and bold visuals

1. Strong Brand Identity

The design uses:

Gritty textures

High contrast colors

Vintage, bold typography

This reinforces TrueGrit’s masculine, rebellious, and premium positioning in the serum and grooming market.

2. Clear Visual Hierarchy

The layout follows a clean reading flow:

Brand logo & identity at the top

Headline announcing the free offer

Large hero visual to grab attention

Supporting copy explaining value

Bold “FREE DOWNLOAD” CTA

This ensures users immediately understand what’s being offered and why they should click.

3. Scroll-Friendly Email Layout

The email is designed vertically for:

Mobile responsiveness

Easy scrolling

Clear section separation using color blocks

This improves engagement across devices, especially mobile users.

Muted background tones to reduce eye strain

Textured overlays to maintain brand grit without hurting readability

Single primary CTA to avoid confusion

Balanced spacing to keep the email from feeling overcrowded

The skull illustration and rough textures communicate intensity and craftsmanship — traits aligned with a bold serum brand targeting confident, style-conscious users.

The “FREE DOWNLOAD” CTA is:

High contrast

Centrally placed

Visually isolated

This ensures maximum click potential and drives immediate action without distractions.

This newsletter design is optimized to:

Increase email open-to-click rate

Improve brand recall

Strengthen subscriber loyalty

Drive traffic to product or download pages

Email design layout principles

Typography hierarchy

Brand-focused visual storytelling

The final email newsletter successfully combines strong branding, usability, and conversion-focused design. It delivers value first, feels exclusive, and stays true to the rugged TrueGrit identity — making it both engaging and effective for a serum business.