Nivea- Case Study
Baljeet Singh
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Posted Jun 13, 2023
Created advertising strategy with optimization process. Audited the account and identified performing & non-performing keywords. Changed bidding strategy
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NIVEA
Challenges:
Increasing brand awareness
Driving traffic to your website
Improving conversions
Measuring and tracking results
Solutions:
Ran the overall campaign in different phases keeping the KPIs as Impressions,
clicks, TCPC, conversions, etc.
Targeted the audience by adding in observation. Like market segments and
affinity.
Promoted the different products by targeting their own landing pages to get the
most clicks, and impressions within low CPC and gain more results.
In further process, created the specific ad groups by focusing on products and
keywords in particular ad groups for better optimization. I’ve regularly analyzed
the data we’ve got from the platforms.
Regularly optimized the campaign to get the most clicks and other optimization
steps to achieve the KPIs of each campaign.