Nivea- Case Study

Increasing brand awareness

Driving traffic to your website

Improving conversions

Measuring and tracking results Solutions:

Ran the overall campaign in different phases keeping the KPIs as Impressions,

clicks, TCPC, conversions, etc.

Targeted the audience by adding in observation. Like market segments and

affinity.

Promoted the different products by targeting their own landing pages to get the

most clicks, and impressions within low CPC and gain more results.

In further process, created the specific ad groups by focusing on products and

keywords in particular ad groups for better optimization. I’ve regularly analyzed

the data we’ve got from the platforms.

Regularly optimized the campaign to get the most clicks and other optimization

steps to achieve the KPIs of each campaign.