Pink Lily Case Study

Pink Lily is a boutique fashion e-commerce company run by a husband and wife team with very little assistance.

They had done an amazing job of laying down a great base for their brand but needed a full-service company that could take them to the next level. Solution:

In January 2018, I started PPC, social media consulting, and email marketing.

I began by auditing Google Ads and Social Media accounts. Identified performing and non-performing campaigns.

Then deep dived on an ad group level to check SQR performance and identified non-performing and irrelevant keywords. Made bid adjustments on the basis of performing locations and changed bid strategies.