Trade Loop is a self-directed B2B marketplace pitch deck case study designed to demonstrate my approach to product-led storytelling, market sizing, and sustainability-focused B2B presentation design.

This 13-slide deck presents a full startup narrative, from problem framing and market insight to opportunity sizing, marketplace mechanics, business model, and funding ask. The deck is structured for early-stage investors and partners in construction, logistics, and circular economy sectors, with clear visuals and decision-ready content.

Construction waste is a structural industry problem with clear operational and sustainability implications. The design challenge focused on:

Explaining an industry-specific problem with clarity and urgency.

Translating sustainability goals into concrete business value.

Presenting a marketplace model without overloading slides.

Balancing credibility, simplicity, and investor focus.

Designing charts and tables readable at pitch speed.

Built a linear pitch narrative from problem to ask.

Used concise copy and strong headlines per slide.

Designed market sizing visuals for TAM, SAM, and SOM assumptions.

Applied a calm green-led visual system aligned with sustainability.

Structured comparisons, charts, and tables for fast scanning.

Prioritized hierarchy and whitespace for investor readability.

The final 13-slide pitch deck demonstrates:

Clear articulation of an industry-specific marketplace problem.

Strong alignment between sustainability goals and business logic.

Persuasive slide architecture for a B2B marketplace narrative.

Consistent visual system across product, market, data, and team slides.

Investor-ready structure suitable for seed-stage fundraising conversations.

Ability to design B2B marketplace decks with clarity and focus.