Phoria is a platform to help people find what fits their bodies, their style, and their priorities. Unlike most online clothes shopping experiences, Phoria centers the needs of plus-size women, nonbinary, and trans people and prioritize supporting brands focused on sustainability, ethics, and inclusion.

As a new startup, Phoria needed head-to-toe branding work that would resonate with the user base they built their product for. They wanted a visual design system that felt thoughtful, fun, and authentic. Starting with developing a core palette and logo, this work expanded across the entire platform through to app prototyping and printed marketing materials.