EVE: BRAND LAUNCH
Victoria Khaimov
Brand Designer
Graphic Designer
Copywriter
Adobe Illustrator
Canva
The Client
EVE is on a mission to empower working women in Tel Aviv to learn deep Torah in a luxurious way.
The Name, The Logo, The Brand.
The name EVE has three meanings.
1. Eve was the mother of humanity.
2. Events are held in the city of Tel Aviv.
3. Events run in the evenings to accommodate the schedule of working women.
The logo has to reflect empowerment, displayed through the sharp and symmetrical font choice. An homage to the name, small crescent moons are embedded with both letter 'e's.
The Creative Brief
GET career-driven, spiritual women
WHO don't want to compromise a luxury lifestyle for a spiritual one
TO feel empowered to have both
BY bringing high-level learning into high-end environments.
The Website
The Launch Event
