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Fusion – Branding, Design and Motion
The ask
Fusion was about to launch to the public as a social fintech, they needed to appeal to the vibrant youth of Nigeria, as they help creators build communities and get paid for their work, they needed to revamp their look from just a regular bank product to an exciting platform to build on.
The Goal
Develop and design a youthful and energetic brand for Fusion
Build a design language for Fusion
Increase interactions and build confidence in the brand
My Role
Designed and developed the new design direction
Improved the colours of the brand and defined it's usage
Created social assets and social out look for the brand
Conceptualized a mascot (Miko) and brought him to life
Ensured the new brand translated well in different use cases
Brand Fonts and Typography, Benz Grotesk for headers and Aeonik for body and long form copy
Colours for the brand to use
Some patterns for background design
Sample social media posts
Rollup Banner designs
Billboard
Mascot concept, a cat bubble ghost
Character setup for animation
Sample animation
Ready to give your brand a new life?
1 like · 7 views · Nov 29, 2025
A redesign brand project for a social finance app called fusion making it more youthful and connect with a younger mobile audience.
Timeline
Oct 17, 2022 - Mar 21, 2024
