Launch Videos for AZ MOVE Consortium
Toni Adeoye
AZ MOVE Consortium
The Client
A 5-year collaboration between industry (AZ), academia (Imperial College London) and government body (UKHSA) to advance scientific understanding of the mechanism by which LAIV block influenza transmission
The Ask
To create a unifying look and feel to represent the collaborative identity of the MOVE consortium
Maybe look at AZ flu pitch creative as this was never used by AZ and has a viral transmission feel to it
Should include all 3 logos of the partners
Tone/ feeling
Scientific collaboration for future public benefit…
From cell assays to animal studies to real-world evidence evaluating influenza transmission
This breadth requires collaboration of this kind as academia needed to drive assay development and government body to enable collection of population data
My Role
Design and animate the launch videos
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Posted Mar 8, 2026
Animated launch video for a 5-year collaboration between AZ, ICL and UKHSA to advance scientific understanding of how LAIV block influenza transmission
