Paid Search, Scalable Revenue Growth at 2U (TWOU) Enterprise

Greg is an experienced and tenured leader in paid search management, with a proven track record driving profitable outcomes from startup (such as Mico1) to enterprise-level businesses (such as 2U). He excels in leveraging big data for Google Ads AI/ML bidding, crafting innovative end-to-end paid search strategy, and deeply understands paid search economics, and complex enterprise-level operations.

Revenue Generation: Spearheaded execution of enterprise Search revenue ops that drove ~$40MM in revenue from H2'22 to H2'23 for 2U for 2U Bootcamps, demonstrating my ability to manage large-scale campaigns with precision and profitability.

ML/AI in Search Operations: Co-led large scale and complex enterprise-level bid strategy transitions yielding >$400K in marketing and operating cost savings in '21 - '24.

Global Impact: Served as team lead for two global product lines in ‘23 while overseeing ~7 individuals and driving product growth and success through strategic paid search executions.

Leadership in AI Integration: Led an AI Taskforce team dedicated to upskilling and training in AI platforms, which streamlined workflows and accelerated outcomes, positioning our team at the forefront of digital marketing innovation.

Proficient in Google Ads, SEM, and PPC campaign management.

Skilled in performance analysis, ad copywriting, and keyword research.

Experienced in leading teams and managing cross-functional projects.

Knowledgeable in AI/ML technologies and their application in digital marketing.

To leverage my extensive experience in paid search to drive continued revenue growth for clients.

To utilize AI/ML automation to enhance PPC campaign performance and achieve cost efficiencies.

To lead and mentor a high-performing team in the adoption and application of cutting-edge technologies in Google Ads marketing.

To foster a culture of collaboration and innovation in digital marketing strategies.

I am a results-driven paid search expert committed to exceeding client goals. My verifiable track record of revenue generation, cost optimization, and strategic innovation within enterprise campaigns makes me a valuable asset. I bring a collaborative, forward-thinking approach focused on leveraging cutting-edge techniques to ensure your Google Ads initiatives deliver maximum impact.