5x Returns at Silicon Valley Technology Startup, Google Ads

Greg is an experienced and tenured leader in paid search management, with a proven track record driving profitable outcomes from startup (such as Mico1) to enterprise-level businesses (such as 2U). He excels in leveraging big data for Google Ads AI/ML bidding, crafting innovative end-to-end paid search strategy, and deeply understands paid search economics, and complex enterprise-level operations.

Key Results and Impact:

• Revenue Generation: Spearheaded execution GTM strategy for Silicon Valley technology startup and profitably drove ~7x ROAS ~ $300K in revenue from Q4'23 to Q1'24 for Micro1.
• Search Operations: End-to-end strategy development, management and execution of GTM playbook for Search ops.

Skills and Expertise:

• Proficient in Google Ads, SEM, and PPC campaign management.
• Skilled in performance analysis, ad copywriting, and keyword research.
• Experienced in leading teams and managing cross-functional projects.
• Knowledgeable in AI/ML technologies and their application in digital marketing.

Professional Goals:

• To leverage my extensive experience in paid search to drive continued revenue growth for clients.
• To utilize AI/ML automation to enhance PPC campaign performance and achieve cost efficiencies.
• To lead and mentor a high-performing team in the adoption and application of cutting-edge technologies in Google Ads marketing.
• To foster a culture of collaboration and innovation in digital marketing strategies.

Why Work with Me:

I am a results-driven paid search expert committed to exceeding client goals. My verifiable track record of revenue generation, cost optimization, and strategic innovation within enterprise campaigns makes me a valuable asset. I bring a collaborative, forward-thinking approach focused on leveraging cutting-edge techniques to ensure your Google Ads initiatives deliver maximum impact.