Heavenly by Nia

Heavenly by Nia When teenagers enter puberty, their bodies undergo significant changes, making it challenging to find the right skincare products. In the U.S., most skincare options focus on anti-aging, which isn’t what teenagers need. Driven by this gap, Heavenly by Nia was created to help teens understand their skin, embrace these changes with confidence, and celebrate diversity. This brand speaks their language—through bold, digital-native visuals that resonate with their daily lives. The theme of change and inclusivity is reflected in our dynamic typography, blending multiple typefaces to symbolize individuality.

Inspired by the Y2K aesthetic, our design features pixelated graphics and a gender-inclusive color palette, capturing the essence of teenager’s digital world. To further connect with them, we’ve created a series of key visual—pixelated designs inspired by the emojis they frequently uses. These vibrant visuals add personality and can be applied to promotional items, reinforcing the brand’s playful and relatable identity

We also integrate the key visual into the packaging, enhanced with a pop-up silver finish that adds a striking, game-changing touch. The product naming ideas were created by combining the words related to "heaven" and also the benefits of the product itself.

We also created a mascot to help teenagers connect with the brand—Max. Max’s character is inspired by the owner itself. The mascot are implemented in several merchandise and social media.