Animaverse Brand Identity Design

Animaverse is a web-based social metaverse who believes that the identity of our digital soul is just as important and diverse as our physical identity.

The brand identity of Animaverse was made to bring out the characteristic of digital soul. While technology is often seen as a lifeless thing, Animaverse believes that each person who enter the realm of Animaverse is living their digital identity. To answer the brief, 3D and hologram are the elements that we decided to explore. The imagery of heart that symbolized life and soul was chosen as the inspiration for the logo.

We created several key visuals, representing the world of Animaverse. All the graphic elements related to technology, social media, and low-poly structure. Some of the low-poly structures were made with wave shape as we want to represent the soul of people inside of Animaverse.