Client: Santiago Tacoronte
Role: Course Creator, Copywriter, and Instructional Designer
Summary: Created Digital Products 101, an online course teaching entrepreneurs how to build, launch, and optimize their first digital product. The course focuses on product-market fit, analytics, and audience engagement.
Deliverables:
1. 5-module video curriculum and slide decks
2. KPI tracker templates and Notion dashboards
3. Sales page and funnel copy
4. Email nurture sequence and course launch assets
Impact: Generated strong organic interest and became a lead magnet for consulting clients pursuing digital product development.