Generations Family Chiropractic Brand Identity

Generations Family Chiropractic is passionate about fostering lifelong wellness for entire families through their holistic approach to chiropractic services, with a special focus on the nervous system and overall well-being.

The goal was to create a brand that demonstrate to the community that chiropractic is for the whole family, from ”womb to tomb” so to speak (lifetime). The client wanted their brand to represent health, healing, love, compassion, and excellence. Target audience: Young family believing in the innate healing power of the body. Brand personality: Passionate, Trustworthy, Informative, Warm, Fun.

Centering on the essence of family, we crafted a cute and whimsical icon. Merging this with a palette of inviting, warm colors, the outcome was (as per client feedback) a flawless embodiment of the brand personality.