Lash Addiction Brand Identity

Lash Addiction is a training and lash extension company with the aim to redefine beauty and empower women to embrace their uniqueness. Whether it's nailing long-lasting lashes or building a successful lash business, we’re here to dish out real advice and guidance - without the BS so you can show up with confidence and be unapologetically you.

Our task was to craft a brand identity that exudes boldness and passion. The client, valuing authenticity and honesty, sought a brand that resonates with her target audience, allowing them to truly connect. Target audience: Woman between 25-40 yo who are fun and girly. Brand personality: Bold, Feminine, Friendly, Passionate, Personable.

We opted to tailor an inspiring, bold, and feminine typeface that authentically embodies the brand’s personality. Paired with a red color palette, it reflects the client’s passion for lash extension.