Lash Addiction Brand Identity
The Client
Lash Addiction is a training and lash extension company with the aim to redefine beauty and empower women to embrace their uniqueness. Whether it's nailing long-lasting lashes or building a successful lash business, we’re here to dish out real advice and guidance - without the BS so you can show up with confidence and be unapologetically you.
The Challenge
Our task was to craft a brand identity that exudes boldness and passion. The client, valuing authenticity and honesty, sought a brand that resonates with her target audience, allowing them to truly connect.
Target audience: Woman between 25-40 yo who are fun and girly.
Brand personality: Bold, Feminine, Friendly, Passionate, Personable.
The Approach
We opted to tailor an inspiring, bold, and feminine typeface that authentically embodies the brand’s personality. Paired with a red color palette, it reflects the client’s passion for lash extension.
BC
Poster
Glass
0 likes · 5 views · Oct 12, 2024
Lash Addiction is a training and lash extension company with the aim to redefine beauty and empower women to embrace their uniqueness.
