Design Process

The logo design process begins with research to understand the brand's core values, target audience, and industry. Once you have this understanding, you can move on to brainstorming and sketching multiple concepts, focusing on simplicity, relevance, and creativity. Choosing the right colors and typography that match the brand's tone is crucial. Next, create digital drafts, refine the design, and ensure it's scalable and versatile. After gathering feedback from clients or team members, make necessary revisions before finalizing the logo. Once approved, deliver the logo in various formats and create brand guidelines to ensure consistency across all future uses.

Deliverables typically include the final logo in multiple formats like AI, PNG, SVG, and EPS for both web and print use. Additionally, you'll provide brand guidelines that outline color codes, font choices, and logo usage rules to maintain consistency in branding.