FLUC is a boutique creative studio focused on motion design, graphic design, branding, AI, and video. Founded by a colleague and myself, the studio was born from a desire to create bold, flexible visual systems and collaborate with brands that value strong ideas and craft.

To introduce FLUC, we set out to create a short brand video that clearly represented our services while leaving room for experimentation and play. Because this was an internal project, it became an opportunity to define our tone, energy, and visual language without external constraints.

The core concept of the video revolves around luck, not as chance, but as something you build through curiosity, risk, and creative decisions. This idea was translated into a series of symbolic elements commonly associated with luck, such as the maneki-neko, four-leaf clover, ladybug, dice, and other graphic motifs. These icons became visual anchors that tied the narrative together while reinforcing the brand’s personality.

From design to animation, the project was driven entirely by our own branding principles. We explored typography, color, rhythm, and transitions that felt dynamic yet intentional. Having full creative freedom allowed us to experiment with music selection, sound design, video textures, and imagery, shaping a piece that feels expressive, confident, and unmistakably ours.

The final result is a concise brand intro that communicates what FLUC does, how we think, and the kind of creative energy we bring to every project.