Diabetes Informa: Small Actions, BIG IMPACTS!

Guilherme Caiola

Brand Designer
Logo Designer
Figma
On World Diabetes Day, I had the privilege of being responsible for the entire visual identity and creative production of the event Diabetes Informa: Small Actions, BIG IMPACTS!
Me and Tom Bueno, Founder and CEO of Um diabetico.
Me and Tom Bueno, Founder and CEO of Um diabetico.
From graphic design and animations to the video intros, website, and contributions to the overall strategy, every detail was crafted to reflect the purpose of the project: to educate, inspire, and connect those living with diabetes through transformative stories and relevant information.
The impact was remarkable: 🔹 Over 1,500 people connected online; 🔹 More than 5,000 interactions in the live chat, with an active and engaged community; 🔹 Over 50 people in the studio audience, creating a unique energy; 🔹 Guest experts including doctors, nutritionists, psychologists, and other health professionals; 🔹 Support from major sponsors who believed in the project’s mission.
My contributions to this success:
Development of a unique and cohesive visual identity;
Creation of animations and video intros that added dynamism to the event;
Design and development of the program’s website;
Visual strategy aligned with the purpose and impact of the project.
I am incredibly grateful for the opportunity to work and create alongside such amazing people. A huge thank you to the incredible team that made this event possible.
Moments like this reinforce the importance of combining strategic design with purpose to create memorable experiences and impact lives.
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