Traveltech project Back to Travel
Julia Krupinina
"Travelers: From Branding to User-Friendly Web Design"
I had the pleasure of collaborating with an exceptional art director who skillfully designed a modern, dynamic logo and guided the branding efforts. Concurrently, my primary responsibility centered on web design, where I conducted thorough research by interviewing frequent travelers. During this exploration, a prevalent issue emerged: outdated and unreliable travel information. Consequently, it became evident that there was a demand for a solution that could connect travelers to reliable recommendations.
In my role within this project, I took charge of designing and developing a user-friendly website, featuring a content-rich stream and an interactive map to assist travelers in exploring their dream destinations
Business Objective✨
When the client approached us, they had formulated a hypothesis for launching a new product. It was crucial to test this hypothesis for product-market fit, and if it proved successful, we would proceed with developing an MVP (Minimum Viable Product) and creating its packaging.
The Stats 💯
Timeline: 8 month and it's currently in development Budget: 10.000$+ Honored: Gold at C-IDEA Design Award 2023 in Visual and Communication
I am thrilled with the outstanding work from the team on the creation of our brand identity and web design for Back to Travel. They have turned our vision into a captivating reality, bringing to life a brand that perfectly embodies the spirit of adventure and discovery. The website they've crafted is not just user-friendly; it's a gateway to the world's most enchanting destinations.
Julia Shashkova Client
"This was a fantastic opportunity to put AI to work, and we successfully harnessed neural networks to create the brand identity for Back to Travel. Midjourney played a pivotal role as a content creator's assistant, enabling us to generate images in a unified style using a custom prompt, which we confidently showcased on the website.
Vitaly Lazarenko Art-Director
Check out the full case in the Behance↓
2023
