Escuela de Posgrado / Brand identity + UX

- Challenge

The Posgraduate program of the Facultad de Ciencias Agrarias - UNCUYO needed a new and attractive identity that reflects Mendoza’s agricultural roots while aligning with the university’s identity and presenting a contemporary, globally appealing image.

- Result

The final design features a shield-shaped logo—a nod to traditional academic branding—that incorporates Mendoza’s iconic mountains and agricultural elements. The visual identity introduces a vibrant orange to the existing palette and a modern, sophisticated typography for digital and promotional materials, emphasizing the program’s innovative approach. A suite of custom icons was created for enhanced functionality, along with a highly dynamic, globally oriented website that bridges FCA's heritage with its international aspirations.