This redesign was a semester-long project that was completed in analysis of the company Liberty Wildlife’s website, with the purpose of improving its usability and user experience. This project was conducted in the Fall 2023 semester for the class GIT 542: Usability and User Experience. This project included performing a heuristic evaluation, conducting user research, creating personas and user stories, conducting usability testing, and presenting usability recommendations. The assets that the project includes are an example of integration of UX design process into a previous product development process, a low fidelity prototype, and a holistic process of a user research project.