Meta Ads Campaign for Skincare Brand | Traffic Objective + A/B Test My role: Meta Ads Manager Project description: I planned and executed a Facebook and Instagram ad campaign for a skincare brand using the Traffic objective . I created two ad variations for A/B testing a static poster and a carousel ad. Handled creative design using Canva and set up the full campaign through Meta Ads Manager. This project highlights my skills in ad creation, audience targeting, and optimizing Meta Ads for higher engagement and website clicks.