Meta Ads Audit & Optimization Strategy
Kashaf Jamshed
Meta Ads Audit & Optimization Strategy – E-Commerce Brand
My role: Facebook Ads Optimizer Project description: I analyzed the client's ad campaigns and found that the high CPR and ad spend were due to targeting the same audience in different campaigns. I shared a full written report with insights on ROAS, what was working, and what needed improvement. I also gave clear suggestions like retargeting, using lookalike audiences, testing age groups and cities, improving ad copy, and excluding warm users to help lower the CPA and boost results.
Skills and deliverables
Campaign Optimization
Facebook Ad Campaign
Performance Optimization
Retargeting
Digital Marketing Strategy
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Posted Jul 31, 2025
Analyzed and optimized Facebook ad campaigns for an e-commerce brand.
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Timeline
Jul 24, 2025 - Jul 25, 2025
