Meta Ads Audit & Optimization Strategy

My role: Facebook Ads Optimizer Project description: I analyzed the client's ad campaigns and found that the high CPR and ad spend were due to targeting the same audience in different campaigns. I shared a full written report with insights on ROAS, what was working, and what needed improvement. I also gave clear suggestions like retargeting, using lookalike audiences, testing age groups and cities, improving ad copy, and excluding warm users to help lower the CPA and boost results.

Campaign Optimization

Facebook Ad Campaign

Performance Optimization

Retargeting

Digital Marketing Strategy