Building an IP from scratch taught me more about growth mark... by Shawn CarterBuilding an IP from scratch taught me more about growth mark... by Shawn Carter

Building an IP from scratch taught me more about growth mark...

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Shawn Carter
Building an IP from scratch taught me more about growth marketing than any course could.
A month ago, I launched The Nightmaric Saga on Kindle Unlimited with zero audience and zero budget. Just a cosmic horror story about eternal entities battling across infinite realities.
I learned fast: Amazon SEO makes or breaks discoverability. My book was buried in teen sci-fi despite being adult horror. Weeks of category optimization fixed it.
TikTok taught me to follow the data, not my assumptions. Villain-focused content outperforms protagonist posts 3-4x. Daily posting built steady growth.
One month. Two parts published. Audience built from zero. Growth marketing in real-time.

0 likes · 0 views · Dec 16, 2025

Building an IP from scratch taught me more about growth marketing than any course could. A month ago, I launched The Nightmaric Saga on Kindle Unlimited with...

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Dec 1, 2025 - Ongoing

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