Shawn Carter
Front end developer focused on responsive design.
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Built a full custom landing page for my cosmic horror series, The Nightmaric Saga — no templates, no page builders, just vanilla HTML, CSS, and JavaScript.
The page features flip card book previews, scroll-triggered animations, a Meta Pixel integration with custom conversion events, and a gated content funnel that rewards email signups with the first three chapters free.
The design was intentional — dark cosmic horror aesthetic, custom cursor, noise texture overlay, and a font pairing that actually matches the tone of the books.
Live, fully mobile responsive, and actively collecting audience data for future ad campaigns.
https://nightmaric-saga-landing-page.netlify.app/
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Building an IP from scratch taught me more about growth marketing than any course could.
A month ago, I launched The Nightmaric Saga on Kindle Unlimited with zero audience and zero budget. Just a cosmic horror story about eternal entities battling across infinite realities.
I learned fast: Amazon SEO makes or breaks discoverability. My book was buried in teen sci-fi despite being adult horror. Weeks of category optimization fixed it.
TikTok taught me to follow the data, not my assumptions. Villain-focused content outperforms protagonist posts 3-4x. Daily posting built steady growth.
One month. Two parts published. Audience built from zero. Growth marketing in real-time.
https://www.amazon.com/dp/B0G5HXZCFC?binding=kindle_edition&qid=1765915308&sr=8-1&ref=dbs_dp_rwt_sb_pc_tkin
https://www.tiktok.com/@thenightmaric.sag
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Fleet Feet Vermont 2025 Holiday Gift Guide
Interactive flipbook-style catalog built with vanilla JavaScript.
Challenge
Replace Fleet Feet's static PDF with a modern, mobile-friendly gift guide.
Solution
Magazine-style interface with custom modal navigation for nine product categories.
Deliverables
Interactive flipbook with smooth transitions
Custom modal system with state management
Mobile-first responsive design
Production deployment
Role
Solo - design, development, testing, deployment.
Results
Launched successfully for 2025 holiday season with fast cross-device performance.
Live: https://2025-gift-guide.netlify.app/ Code: https://github.com/ShawnCart3r/2025-gift-guide
(https://github.com/ShawnCart3r/2025-gift-guide)
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Project: Women’s Center of Greater Lansing
Role: Front-End & WordPress Designer
I redesigned LansingWomen.org (http://LansingWomen.org), a nonprofit helping women achieve financial stability and emotional well-being. The goal was to simplify navigation, modernize the layout, and make key actions—Get Help, Donate, and Volunteer—immediately visible.
I focused on a clean, mobile-friendly design that builds trust and improves usability, making it easier for visitors to find services and support the center’s mission.
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