Contra - A professional network for the jobs and skills of the futureBuilding an IP from scratch taught me more about growth marketing than any course could. A month ...
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Shawn Carter
• Dec 16
Building an IP from scratch taught me more about growth marketing than any course could.
A month ago, I launched The Nightmaric Saga on Kindle Unlimited with zero audience and zero budget. Just a cosmic horror story about eternal entities battling across infinite realities.
I learned fast: Amazon SEO makes or breaks discoverability. My book was buried in teen sci-fi despite being adult horror. Weeks of category optimization fixed it.
TikTok taught me to follow the data, not my assumptions. Villain-focused content outperforms protagonist posts 3-4x. Daily posting built steady growth.
One month. Two parts published. Audience built from zero. Growth marketing in real-time.
https://www.amazon.com/dp/B0G5HXZCFC?binding=kindle_edition&qid=1765915308&sr=8-1&ref=dbs_dp_rwt_sb_pc_tkin
https://www.tiktok.com/@thenightmaric.sag
Completed work
Growth MarketingSEO WritingContent CreationAmazon AdsTikTokGoogle Docs
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started