A jewelry e-Commerce store based out of New York City with a focus on hip-hop fashion, Bayam Jewelry provides gold chains, diamond pendants and custom jewelry.

For Bayam Jewelry, the client was ready to scale his operations. The website needed a brand update and technical infrasturcture update to handle more products and services while keeping the website user friendly and fast loading.

To do this, with our dev partner, Novvum and Made by Porter got together to build a new front-end using Shopify Hydrogen, a new design system to quickly create new templates to improve conversions. We've moved content creation to Contentful to manage blog and landing pages.