Reeti (Branding for a Jewellery store)

Lestrange is a Parisian jewellery brand with a 120-year history and plans to partner with Tanishq to launch an uber luxury brand in India. The brand will be positioned as a global luxury brand with French and Indian influences and will be available online in India, France, US and Japan. It will be aimed at the high-income group aged between 35-75 years and will celebrate cross-border crafts infused with the best of material and design. Each collection will be exclusive with a fixed number of pieces. The brand aims to be one of the top ten luxury brands in the world, known for creating exclusive, responsible, green art that celebrates craft with excellence, integrity, and sustenance as key values.