✨ Brand Visual Concept
🔦 Shine a light on hidden algorithmic injustices
Chiaroscuro Concept
Algorithms operating can be dark & complicated to demonstrate & audit. AIF is here to highlight all dark patterns & techniques tech companies use. As you are looking behind the code, a chiaroscuro concept could translate perfectly AIF mission, values, and vision.
🎛️ A visual identity conceived as a modular system
Modular Visual System allows to create efficiently multiple visual variants
With a strong need to communicate their actions despite a small comm' team, we co-created a Visual System that allows:
🔥 A strong, consistent visual identity across all their media
🎛️ A quick and easy content creation based on modular templates
📈 A durable visual identity that evolves over time
✨ Brand Visual System
Logo System
Symbolizing the geometric shapes used to create a chiaroscuro effect when viewed from above, the logo features a pixel-based iconographic style and a typographic style referring to fonts in code editors.
The logo has been designed for versatile use, adaptable to all media without compromising its uniqueness and comprehensibility. Thanks to a system of variables, logo variants can be changed on the fly to create assets more quickly.
Logo Variants
Height : 72 | Responsive : Large | Theme : Light
Height : 72 | Responsive : Small | Theme Light
Colors System
AIF Color Palette
Colors Tokens System
Typography System
Typography System Demo
Visual Pattern System
Over 64 variants generated in a minute with Procedural Generation in Blender
Visual Productions
✨ About the project
🙋 What is AI Forensics ?
AI Forensics is a European non-profit that investigates influential and opaque algorithms. We hold major technology platforms accountable by conducting independent and high-profile technical investigations to uncover and expose the harms caused by their algorithms.
It's an association that investigates the algorithms of our favorite apps, which are often obscure and opaque, to bring them into the light of day and make their workings transparent, with the aim of defending our digital rights. 😎
📝 The design brief !
🔥 Project Goal
Attract funders and best recruits
👨💻 Brand Targets
Funders :
The website communicates with are a credible organization with a solid track record of past work, credible past funders, expert team and clear vision & mission. Therefore, funders want to support us.
Journalists:
It is easy for them to find our team and contact them for their expertise. They can easily find our reports, quote us and get in touch.
Other civil society orgs & researchers :
They can understand our credibility through our past work, they can assess whether our values align. They access our reports, papers & similar and they get in touch to collaborate.
🪪 Brand Origins
We are the digital detectives who shine a light on hidden algorithmic injustices, and work to bring accountability and transparency to the tech industry.
2 likes · 570 views · Jan 3, 2024
A modular brand visual system for AI Forensics, resulting in consistent and relevant visual identity across all platforms & easy to create stunning visuals.
