Reyhan Tamang
UX Case Study to improve the podcast listening experience on Spotify
Ps: This case study was done in 2022 and in 2023 Spotify did update their podcasts to have chapters
I use Spotify for listening to my podcasts since it has a lot of perks such as Sync between devices and also the large varieties of podcasts you get (you almost get all of the podcasts)
Spotify is also one of the most popular and growing music streaming platforms in the world and the popularity of podcast usage is also growing.
Market Share of Spotify App
I used the 5-day design sprint method to do the project. The steps involved were the following:
Generate ideas and create solutions to expand the experience of listening to podcasts on Spotify.
I started with a how might we session to find opportunities for different insights and pain points. I sourced out forums, reviews, one on one talking to come up with the following How Might Wes
How Might We questions
After How Might We, I landed on two themes
I did a customer journey mapping of how these two things are done by users.
These were one of the recurring themes in user reviews.
I expanded the goal, ideas, and How Might We to generate thoughts and ideas to increase my understanding and pointing solutions.
Top 3 Ideas
I came up with a new flow that I thought would be better than the one that’s available right now.
User Flow of the app
A dedicated podcast tab different from the music section would help people navigate podcasts more easily.
Redesigned Spotify Home
Inspired by audiobooks, I thought a bookmark option would be a great and simple addition to get more out of listening to podcasts
Many people don’t like to listen to the whole podcast or sometimes they might be returning for just some pointers in the podcast. So highlighted clips of popular parts added by other users could also be helpful.
Redesigned Spotify Podcast Player
Screen Flow
This was a quick 5-day exercise and even during that, I found a lot of things that could be improved if given more time to do research and design. This was a small aspect of what are the things that could be improved.
I love using Spotify for most of my listening things so this was a personal yearning for me.
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