Experiential Marketing: COCA-COLA
Pavle Lazarevic
Game Designer
Content Writer
Copywriter
Coca-Cola HBC
WHEN THE REAL MAGIC HAPPENS
Coca-Cola Caravan is coming to town!
All I Want for Christmas is the Coca-Cola campaign
As a Senior Copywriter in a marketing agency, I had the privilege to adapt and further develop the original Coca-Cola concept #TheWorldNeedsMoreSantas for the local audience.
My role was to create engaging, exciting, and relevant experiences for multiple outdoor locations, which will inspire our target group to embrace their inner Santa!
Activation booth / Visitor engagement
What Gifts I Prepared for the Client (Project Deliverables):
Concept adaptation
Consumer Journey
Full scope of activations at the experiential zone:
Step-by-step mechanism of each activation
Event messaging
Promo team communication
Digital engagement
Social wall / Interactive video game
I Was a Good Boy That Year (Campaign Results):
6 cities
9 locations
35 days of Xmas Magic!
2 million visitors!
To make 2 M people believe they are Santas this world needs... That’s REAL MAGIC!
Feel the beauty of the Coca-Cola Christmas joy in the video below!
