TV Commercial: ONE TWO THREE
Pavle Lazarevic
TWO CELEBRITIES, ONE CREATIVE SOLUTION
Hemofarm, a leading pharmaceutical company in Serbia, was looking for an original marketing solution to launch a new supplement line ONE TWO THREE. They wanted to incorporate two local sports celebrities but didn't want to be perceived as an elitist brand.
ONE TWO THREE should be a choice of busy, health-conscious, everyday people.
I developed a creative concept and wrote a script for two TV commercials that bridged this challenge. The TV commercial depicts short slices of the dynamic life of a person with whom we can relate, only to find out that it was a beloved Serbian celebrity all along!
The results? The campaign exceeded all expectations, and the next TV commercial is in the making!
Please watch TV commercials with Ivana Spanovic & Borisa Simanic in the leads!
VOICE OVER English translation:
MORNING. NOON. NIGHT.
BREAKFAST. LUNCH. DINNER.
NEEDS. WISHES. RESPONSIBILITIES.
WE LOVE RHYTHM BECAUSE IT…
MOTIVATES. INSPIRES. EMPOWERS.
AND WHEN IT'S HARD TO KEEP UP THE PACE,
WE KNOW WHERE THE SUPPORT IS…
TO CONTINUE TOWARDS OUR GOAL.
THE RIGHT LINE OF SUPPLEMENTS
TO SUPPORT YOUR RHYTHM
ONE. TWO. THREE.
RHYTHM IS IMPORTANT.
IT'S HEMOFARM, AFTER ALL.
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Posted Jul 28, 2024
Find out how the new supplement line was launched with two sports celebrities in the lead!
