Get Roasted is a roasty coffee brand. Not only because they roast coffee beans but also because their tone of voice is roasty. It follows the idea of 'you just haven't had your coffee that's why.' 

Its goal is to be a bit confronting, that it almost hurts but people will still be able to laugh about it. The mascot adds a lot of personality to the brand is very unique so it makes the brand immediately recognisable.

The illustration of the mascot can be changed for different occasions and purposes to really give the brand a character.