The approach for this project was to focus the design fully on the photography so that it can live in harmony. The designs uses both bold and light font of the Neue Haas Grotesk typeface and therefore balances and aligns well with the black and white theme that is in the pictures. 

'Ordinary Days of Extraordinary People' is a series of photographs taken by my talented photographer friend. All pictures were taken in different cities throughout Europe and capture the daily life. Placing the ordinary life in a more extraordinary light because of the photography placement. 

The branding including the title is seen everywhere. It has to be recognisable. The lockup is placed in a rectangular shape to create the idea of a stamp. This is also the reason why the folder packaging uses the embossing effect, to enhance the idea of a stamp and to create a more luxurious and unique packaging design.