Form Nutrition Sample Welcome Email Sequence

BRAND NAME: Form Nutrition

WHAT’S THE BRAND ABOUT: Form Nutrition sells plant-based vegan protein powder and supplements brand. The brand focuses on getting nutrition without coming at a cost to others. They crafted plant-based proteins for the body and responsibly sourced nootropics for your brain. Backed by science, our products are designed with your optimal performance in mind.

Form Nutrition aim to inspire a movement that encourages health beyond appearance and wellbeing beyond their own being. With every product you purchase, you help support those in need via the Form Feeding Fund at Bansang Hospital in The Gambia.

OPT-IN DETAILS: The brand has a pop-up form on its website with a 15% discount for signing up for their email list.

CONFIRMATION EMAIL Subject line: Welcome to Form Nutrition! 🌱💪

Preview Text: See what you signed up for.

Headline: You made it here!

Subheadline: As promised, here’s your 15% off gift!

CTA: use code: FORMNUTRI15

Hey, {Name}!

Congratulations on taking your first step with us towards our movement, which encourages health beyond appearance and well-being beyond one's being.

You’re now part of the FN family and we are here to take care of you!

We believe that nutritional supplements are for everyone.

Most nutrition brands seem to focus mostly on athleticism, rather than holistic health—mind, body, and soul.

Whether you might be about a busy mother, a teacher, getting through a tough day at the office.

You deserve the best.

And this is why… Form Nutrition offers a range of vegan protein powder packed with superfoods, digestive enzymes, and other good-for-you ingredients. 

And those looking for an added boost—whether it be in energy, focus, or sleep quality—can find a supplement to meet their needs.

Now it’s time to redeem what’s promised…

Here’s your nutritious FORMNUTRI15. 

It’s a welcome gift and a symbol of a beautiful friendship. 

The nutrition happens when you use it on your first purchase. 

Just tap the button below to see what’s waiting for you. 

Till next time, {{ first_name }}! 

CTA: Start your journey here

CONSUMPTION EMAIL Subject line: Can I tell you something, {First Name}?

Preview Text: This is Damian the Founder of Form Nutrition.

Headline: Welcome to the Form Nutrition family!

Body Copy: Can’t let this day end without welcoming you personally. My name is Damian, the co-founder of Form Nutrition. 

You are one of the greatest reasons why I started Form Nutrition and why I keep striving to give nothing but the best for this community.

You might be wondering why we only focus on ‘vegan’ and ‘plant-based’ protein supplements, instead of animal supplements like whey protein.

The truth is… after much research, we found that plant-based protein promotes better food consumption and health benefits, compared to whey protein.

Plus, it is a way of getting daily nutrition doesn’t have to come at a cost to others or the environment. There is a more responsible way forward.

We believe the path to performance is paved with plants — by empowering anyone to meet their unique goals – on their own terms.

It’s just the way good nutrition ought to be!

All of us in the Form Nutrition Fam have this one important value to live by… and that is to empower each other through nutrition and health.

So count on me because you are now part of my commitment. I want you to feel healthy, empowered, and confident in your ways.

 Have you used our welcome gift, by the way? If not, then head on to our website, pick the most suited vegan-protein powder or capsule supplement for you!

 Again, here’s your FORMNUTRI15 to get 15% off.

 You are also entitled to 14-days money-back guarantee in exchange for your helpful feedback. I highly value your trust so please feel free to voice out and be heard.

CTA: USE MY GIFT NOW

SELLING EMAIL Subject line: 🫣 Have you forgotten?

Preview text: Your 15% discount ends in 2 days!

Headline: 48 HOURS REMAINING

CTA: SHOP NOW

Hey {{ first_name }}, feeling empowered? 

Use the power of the FORMNUTRI15 now and save more when you grab our popular Vegan Protein Powder.

We are talking about crushing it in your daily performance!

What are you waiting for? CTA: FIND YOUR PERFECT PROTEIN

Product block recommendation: Match your perfect blend

Social proof block: Be one of these happy customers!