Fenty Beauty | Black Friday Email Sequence Sample - Copywriting

Email sequence:

Email 1 - Open Cart Email

Email 2 - Last Day Email

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Email 1 - Open Cart Email

Dear Fenty Fam,

Hey, it’s Riri... how you doin’, boo? 💖

I hope you’re getting cozy with your loved ones and enjoying the Thanksgiving vibes. 

Me? I’m sitting here feeling all kinds of thankful – for the incredible people in my life, and that includes YOU, my Fenty Babe.

Seriously, thank you for always ridin’ with me and this brand. 

We’ve done some amazing things together, and it’s because of you we keep pushing boundaries.

So, since I’m feeling all the love today, I wanted to give some back. 

What better way to say thank you than with a special Black Friday treat?! 

For the next 24 hours, I’m giving you 25-30% OFF on our ENTIRE Fenty Beauty Make-up collection. 

Yup, that’s EVERYTHING.

And it doesn’t stop there. Every single penny from this sale is going to the Clara Lionel Foundation (CLF) – a cause that’s so close to my heart. 

We’re talking education, health, and emergency programs for children around the world.

It’s a 1-Day Only Black Friday Special, so don’t sleep on it! 

All you gotta do is click the links below, and you’ll get access to all your Fenty faves at 25-30% off. Fill up your cart, babe – and let’s make some magic happen.

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Soft'lit Naturally Luminous Longwear Foundation £34 Just £24 (30% off!) 

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Pro Filt'r Instant Retouch Concealer £23 Just £18 (25% off!) 

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Gloss Bomb Stix High-Shine Gloss Stick £23 Just £18 (25% off!) 

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Cheeks Out Freestyle Cream Blush £22 Just £17 (25% off!) 

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Pro Filt'r Instant Retouch Setting Powder £26 Just £18 (30% off!) 

Or....here’s a BIGGER surprise for you boo 😘…

GET THE BEST VALUE - SAVE Over 60%, With...

Riri’s Autumn Make-up Collection [ALL ITEMS MENTIONED]: £128 Value - Just £51 (Over

60% off!)

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Just remember, these links are your VIP access to these prices – if you head to the regular website, you’ll see the original prices.

You ready to glow and give back? Let’s do this!

With love and gratitude,

Rihanna 💋

P.S. – Don’t wait too long… the clock’s ticking, and so is this deal. Let’s make the world a little brighter together.

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Hey babes,

It’s Riri again... and I’ve got some news you're gonna love. 😘

So, if you’re like most people, you’ve probably spent the last few days catching up with family, eating good, and maybe even traveling. 

I get it — the holiday hustle is real.

But here’s the thing... I’ve been hearing from so many of my Fenty Babes, asking if I could extend our Black Friday sale just a little longer. 

And since Monday’s technically “Cyber Monday” (aka Black Friday for the online world)… I couldn’t say no.

So, guess what? I’m extending our BIGGEST sale of the year! You’ve got one more day to grab your Fenty faves at 40-60% OFF. 

Yes, you read that right! 😍

Just click the links below to shop these deals before they’re gone:

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Soft'lit Naturally Luminous Longwear Foundation £34 Just £24 (30% off!) 

***********

Pro Filt'r Instant Retouch Concealer £23 Just £18 (25% off!) 

***********

Gloss Bomb Stix High-Shine Gloss Stick £23 Just £18 (25% off!) 

***********

Cheeks Out Freestyle Cream Blush £22 Just £17 (25% off!) 

***********

Pro Filt'r Instant Retouch Setting Powder £26 Just £18 (30% off!) 

And just because I love y’all, here’s an even bigger surprise…

***********

GET THE BEST VALUE - SAVE Over 60%, With...

Riri’s Autumn Make-up Collection [ALL ITEMS MENTIONED]: £128 Value - Just £51 (Over

60% off!)

***********

Just remember, these links are your VIP access to these prices – if you head to the regular website, you’ll see the original prices.

Thank you so much for all your love and support. You’re the reason this brand shines so bright. 💫 So don’t miss out on these deals – they’re my little gift to you for being amazing.

Have the best weekend, and I’ll talk to you soon!

Big love, Rihanna xoxo 💋