Pedro, a senior Paid Ads professional, engaged with Reputation Defender by Norton to enhance their PPC campaign performance. During his tenure, Pedro successfully increased PPC efficiency by 32%, which translated into an additional $400,000 in net income for the company. Notably, these results were achieved without an increase in advertising spend, and with a 20% reduction in CPA. Pedro was responsible for managing an advertising budget of $1.5 million annually. His work with Reputation Defender was marked by repeated invitations to join the company in-house, which he declined in favor of honoring his existing agency commitments. This aspect of his professional conduct indicates a high level of integrity and dedication to his current professional relationships. Pedro's case demonstrates his capability to drive substantial improvements in lead generation and revenue growth through strategic PPC campaign management.